Black Seat and ESTAC join forces to make the VIP experience more accessible at Stade de l'Aube

PRESS RELEASE

Troyes, September 4, 2025 – ESTAC Troyes, a professional football club deeply rooted in its community, and Black Seat, an innovative premium sports and cultural hospitality and ticketing platform, announce a major strategic partnership for the commercialization of VIP spaces at the Stade de l’Aube.

This collaboration marks a decisive step in the transformation of ESTAC, which aims to offer its partners and supporters first-class hospitality services. Thanks to Black Seat’s digital solution, booking and accessing the 90’ Inside, Cœur de Troyes, and Club des Légendes lounges become simpler, faster, and more transparent.

Both businesses and individuals will benefit from a high-end experience, designed to showcase the economic and sporting dynamism of the Aube region.

The flagship product of this collaboration is the 90’ Inside offer, which provides a unique experience right next to the pitch, from the VIP dugout. It also includes a behind-the-scenes tour of the stadium, with privileged access to the mixed zone and the players' warm-up: a total immersion at the heart of the match.

Edwin Pindi, President and General Manager of ESTAC: “We are delighted to enter into this partnership with Black Seat, a company that shares our vision of excellence and innovation. This partnership allows us to make our premium offers even more accessible.”

Olivier Spaeth, President of Black Seat: “It is an honor to collaborate with a club of ESTAC's stature, which has earned its place in French professional football while remaining rooted in its community. Our platform is designed to optimize the customer journey, from discovering the offer to accessing the stadium, and we are convinced that this partnership will bring real added value to the community of ESTAC supporters and partners.”

About ESTAC

Founded in 1986, Espérance Sportive Troyes Aube Champagne (ESTAC) is a professional football club competing in Ligue 2 BKT. The club is an ambassador for its community and is built on values of resilience and excellence. The ESTAC Business Club, which brings together over 500 partner companies, is the largest business network in the Aube.

About Black Seat

Black Seat is a company specializing in the commercialization of premium sports and cultural hospitality. The platform positions itself as an official distributor of hospitality for clubs, concert and festival organizers, and other major events. Its digital platform makes it easy for businesses and individuals to access unique experiences, offering a complete range of services, from choosing the offer to the day of the event.