They talk about us

At Black Seat, every mention in the press is a recognition we appreciate and want to share. On this 'They're talking about us' page, we've carefully compiled these articles, interviews, and reports. Discover our journey, our values, and our latest news through the media's lens – an invitation to explore the different analyses and stories surrounding us.

Ecofoot, April 15, 2025:

Black Seat, the new player aiming to boost hospitality revenue for sports organizations

Black Seat aims to significantly contribute to the growth of hospitality revenue for sports and cultural organizations by participating in their digital transformation. Several major players in the sports industry have already decided to partner with this new player. Here's a closer look.

Sport Buzz Business, May 20, 2025:

Olivier Spaeth – Black Seat: “There is often a missing link between standard ticket sales and entry-level VIP hospitality packages.”

The French sports hospitality market is booming, estimated at €650 million per year, with projected growth of 50% within three years. Could VIP hospitality finally be entering the digital age?

Sport Business Club, June 12, 2025:

Badminton. The hospitality agency for the 2025 World Championships has been appointed.

The French Badminton Federation has entrusted the Black Seat agency with the marketing of hospitality packages for the 2025 World Championships of the discipline organized in Paris.

Sport Business Club, September 8, 2025:

Black Seat partners with a Ligue 2 club, ESTAC Troyes

Black Seat and ESTAC are partnering to market VIP spaces at the Stade de l'Aube.

Sport Buzz Business, September 9, 2025:

Black Seat and ESTAC join forces to enhance the VIP experience at the Stade de l'Aube

ESTAC Troyes has announced a strategic partnership with Black Seat, a platform specializing in ticketing and premium hospitality, to optimize the marketing of its VIP spaces at the Stade de l'Aube.

The Ticketing Business, November 20, 2025

Red Star FC partners with Black Seat to develop premium hospitality offering

French football team Red Star FC has partnered with Black Seat in a bid to make its VIP offerings accessible to the widest audience possible.